Water Wise PSE Campaign

The Water Wise Campaign was a public safety education initiative developed in partnership with the nonprofit The Rising Tide Effect and funded by the Artemis Rising Foundation. Created in response to the ongoing drowning crisis along New York City beaches, the campaign focused on rip current awareness and the dangers of swimming when lifeguards are not on duty.

The campaign ran for five weeks across New York City, appearing on subways, buses, ferries, LINK NYC kiosks, the PSA Network, social media, and connected TV (CTV). During the campaign period, there were zero drownings, compared to previous years when an average of one to three drownings occurred during the same timeframe.

The campaign demonstrated the power of targeted public education to change behavior and save lives.

A blue public transit bus parked on the street with an advertisement on its side promoting water safety. The bus is partially obscured by a large tree with green leaves.
A digital outdoor billboard on a city sidewalk displaying a message about water safety with illustrations of a girl swimming and the words "Relax," "Raise," and "Ride."
Mermaid with blonde hair swimming underwater while being photographed by people using smartphones.

Merpeople on Netflix

Executive Produced & Co-Created by Andréanna Seymore

Netflix

film & tv rights news

film & tv rights news

A news graphic from the A24 film and TV rights deal announcement for the movie 'Why Don't You Love Me?' featuring a woman at a red carpet event, an illustration of two women sitting and talking, and a news ticker with details about the rights deal and cast.
A black and white comic strip depicting a young girl asking her mother about her school day. The mother appears overwhelmed and concerned about finding her child's uniform and the child's behavior. The child questions her mother’s actions, suggesting her mother should be home on a Saturday, and they discuss her school attendance and the mother’s smoking habits.
A collage of three images. The top right shows a woman wearing a white dress sitting on a balcony overlooking the ocean with palm trees. The bottom right shows a woman underwater with sunlight streaming through the water. The left image is an aerial
A collage of beach and pool scenes at sunset, featuring two people in the water, a woman sitting by the pool, a thatched-roof cabana over a pool, and an aerial view of a pool with a dolphin, surrounded by palm trees and sandy beach. The word 'Sandals
A collage of four images featuring a tropical vacation scene. Top left: An infinity pool overlooking the ocean under a blue sky with clouds. Top right: A shirtless man with a towel draped over his shoulder standing among lush pink and green tropical
Four images of a beach at sunset with people enjoying the water and each other, including a woman splashing water, a couple sitting by the water, a blurred person on the shore, and a silhouette of a couple in toe-to-toe pose with the word 'Sandals' a
A fashion magazine cover featuring a woman in a pink swimsuit with purple patterns posing among green tropical foliage and pink flowers, with the word "Sandals" in the bottom left. The side image shows pink flowers through an arched window against a
A collage of three images showing people enjoying the beach and ocean activities, with the word 'Sandals' at the bottom right.
A poster for the Telly Awards showing a tropical beach resort with cottages and a pool on the left, and text on the right that says 'WE ARE TELLY WINNERS, Sandals, Ronin Media, Entertainment, 45TH ANNUAL TELLY AWARDS, The Telly Awards' with a globe and statue graphic.
Cover of a wedding magazine featuring a close-up photo of an African American bride and groom with foreheads touching, outdoors during sunset, bride wearing earrings and a lace dress.

Production Company for Sandals Resorts

Directed & Produced by Andreanna Seymore

Photography by Alexandra Schaede

Overhead view of six round tables with white umbrellas on a sandy beach near the water, with people walking nearby and a small green plant on the sand.
A girl swimming underwater, with bubbles around her and her face partially submerged

Sandals Royal Curaçao

Oddballs

Get ready for more Oddballs than ever before, because YouTube creator James Rallison is bringing his popular YouTube cartoon to Netflix. Oddballs will adapt Rallison’s YouTube series into an all-new original animated series full of new faces and familiar comedy.

Who is James Rallison? Rallison is the creator of TheOdd1sOut, a YouTube animation channel that follows a marshmallow-shaped little fellow (also named James) who pontificates on subjects ranging from his social life to puns and pet peeves. As of June 2022, the channel had more than 17 million subscribers. Rallison co-created Oddballs with Drake & Josh and Zoey 101 writer Ethan Banville.

Take me to odd 1's out
Poster for the animated series 'Oddballs' showing a cheerful white blob character in the center, surrounded by various cartoon characters including a girl with teal hair, a green alien, a croc, and a friendly slime, with a backdrop of colorful explosions and a monster face at the top, indicating an adventurous and fun theme. Text reads 'Coming Soon' and 'Netflix'.

In Print.

From Youtube to Netflix and a New York Times Bestseller

The cover of a book titled 'The Odd 1s Out: How to Be Cool and Other Things I Definitely Learned from Growing Up' by James Rallison. The cover features animated, cartoon-style characters, including a large central character with a happy expression and open mouth, surrounded by other colorful characters with various expressions on a blue background.
Book cover titled "The Odd 1s Out Doodle Book" by James Rallison, featuring cartoon characters including a white bird, a dog, a girl with curly hair, a boy with a cowboy hat, and other playful doodles and drawings on a lined notebook background.
Book cover for "The Odd 1s Out: The First Sequel" by James Rallison, featuring animated characters, including a smiling, excited character with a large open mouth holding up a peace sign, surrounded by various cartoon characters and objects on a purple background.
Shop Now
Close-up of a woman with red hair and makeup, wearing a black and white bandana, with pink and red face paint, winking.
Buy Book
A couple wearing white clothing, holding hands, and walking outdoors in a garden with palm trees and green plants.

Production Company for Sandals Resort

Photography by Alexandra Schaede

DP Boaz Freund

Drone L-Vision

Drone One Vibe Film

Underwater Marco Reis

A group of diverse women smiling and laughing together outdoors in bright sunlight.
A couple riding bicycles outside, woman in a pink floral dress with a basket of sunflowers labeled 'Mrs' and man in a white shirt with gray shorts labeled 'Mr', on a sunny day in front of a white residential building with a large tree and palm trees.